PADDLE (B2B REBRAND)
The path to selling software and growing your SaaS company is
riddled with red tape, complex laws, and other invisible barriers.

But Paddle’s fully integrated platform handles it all for you.
Wherever your SaaS company is headed, go there with Paddle.

BEFORE & AFTER

BRAND LINE & MANIFESTO

BRAND VIDEO

ILLUSTRATION
The visual identity explores the themes of travel into the
unknown and the unique places Paddle can take your business.

MESSAGING & ART DIRECTION

MERCH

PADDLE.COM

PERSONAL ROLE — Associate Creative Director

Original concept, creative development, creative direction

FULL TEAM

AGENCY: BUTCHERSHOP
CCO: BEN MCNUTT
CD (Design): DANIEL IRIZARRY
DESIGNERS: HAMPTON DUNLAP, KYLE HARRISON