FITBOD (REBRAND)
How do you stand out in a sea of fitness apps that all
tell you to be your best? Tout the idea of being better.

FitBod uses data science to build from your previous
workouts, so you’re always improving and getting better.
Because while “best” is someday, “better” is everyday.

BRAND LINE

MANIFESTO

BEFORE & AFTER

MESSAGING

MERCH

PERSONAL ROLE — Associate Creative Director

Original concept, creative development, creative direction

FULL TEAM

AGENCY: BUTCHERSHOP
CCO: BEN MCNUTT
DESIGNER: CHANDLER OSELAND
PRODUCER: MYLES SODERSTROM

RESULTS

45% increase in App Store conversion rate after brand launch
40% increase in page views to www.fitbod.me after launch
2.5x increase in App Store page views on day of launch and maintained afterward