BUZZCUT
Dote, a promising Gen-Z shopping app, needed a total rebrand.
Its cute and glossy vibe was not resonating with its users. So we
traded in the gloss for realness and unapologetic imperfection.

We took it from an intimidating, influencer-heavy environment
to a safe and supportive space where every style has a say.
We wanted to be the app where the digital generation can
fully embrace who they are — one outfit at a time.

NAMING — BEFORE & AFTER